Steven Haines on What is World-Class Product Management?


Steven Haines, author of The Product Manager’s Desk Reference was asked by Vodafone to describe Best-in-Class Product Management to their global organization. This short video provides insight and perspective into what it means when an organization embraces the practice of Product Management not as a job title, but as a recognized business function, thus bringing about the market focus and business acumen needed to inspire success. It’s an oldie but a goldie!


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A product manager with extensive experience in the Fin Tech industry and co-founder of Startup hustler, tech junkie, user experience obsessed with a love for bulldogs!

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